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Consumer Behavior：Buying, Having, and Being (GE)11版比較

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Consumer Behavior：Buying, Having, and Being (GE)11版比較 好書推薦 博客來網路書店歡迎您

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Consumer Behavior：Buying, Having, and Being (GE)11版比較 開箱文 博客來網路書店

內容簡介: 博客來 1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
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2.Six new end-of-chapter cases and six updated end-of-chapter cases.

3.A strong focus on social media platforms and how they change consumer behavior.

4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.

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Consumer Behavior：Buying, Having, and Being (GE)11版比較 好書推薦 博客來網路書店

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  作者： Solomon    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2015/04/01
• 語言：英文

Consumer Behavior：Buying, Having, and Being (GE)11版比較 評比 博客來網路書局

Consumer Behavior：Buying, Having, and Being (GE)11版比較

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